A Novel Approach to Marketing

My father-in-law, before he was even my father-in-law, shared a love of letter writing with me and when I replied to the long, newsy communications he wrote to his son with equally long, newsy responses I remember he told me, “You ought to write a book.” I hadn’t got serious about my writing then but when I did, I heard dialogue more easily than narrative, so I found myself writing plays.

A couple of decades later, when my father-in-law had long since passed, I wanted to write a series of one-act plays that were connected by theme and yet could stand independently of one another. The trouble was, I had no idea how to do this. While I was musing this, I suddenly heard a story in my head set in the little pottery shop where we sell my husband’s work. The story centered around a lovelight, one of the cut out candle lanterns that is part of my husband’s regular repertoire.
Lovelight
When I finished writing this story, I heard another one, about a teapot. Well, I thought, these might make good marketing tools if nothing else. I wrote a third one and realized I now knew how to write those one-act plays, so I put the pottery shop stories on one side and penned The Soul Plays.

But I also shared the stories with friends, who came back to me saying that yes, they liked them, but what they really liked was the relationship between the couple. How did they work that out? Why don’t you turn the stories into a book, they said. Oh and, by the way, can I buy a lovelight/teapot like the one you describe in the story?

The point being that they worked; people read about the pottery and wanted to buy it. I still had my father-in-law’s statement to me knocking around in my brain and I’d always wanted to write about my husband’s wood-firing, so I took these few pottery shop stories and used them as a starting place for my first novel, How to Make a Pot in 14 Easy Lessons. The title is a struggle for some people, because they think it’s a book just about pottery but, dichotomously, when they do read it they tell me they really like all the information about the pottery woven through the story. Oh and, by the way, can they buy a mug like the ones described in the story?

So when my friend, Ellen, said that she struggled to raise money for her non-profit organization, Courthouse Dogs Foundation, I immediately thought about writing her a book to sell. Not a novel, but a children’s picture book, in verse, that would depict the work of these specially trained facility dogs who assist witnesses, particularly children, testify in legal proceedings. That way I could work again with Maya Keegan, the young artist who did the illustrations for my first children’s book, The Lost Hour, (she readily agreed to volunteer her time towards the Courthouse Dogs’ project) and Jon-Paul Verfaillie, our multi-talented graphic designer, who also agreed to donate his time for this book.

Our collaboration resulted in A Dog in the Big Courthouse.
ADITBC_FrontCover_1000x1000
We released this book on September 29th 2017, at Courthouse Dogs Foundation’s 5th annual conference in Seattle. I really enjoy doing events with my various pieces of writing, since they feed the actress in me, but this particular event had a very special feel to it, as if the room were filled with love. I think that came from the facility dogs in attendance, one of whom, Barb, sat on stage with us while we presented the book.

Barb on stage with us

The love also came from all the people in the big conference room at the Bellevue Hyatt Hotel, who not only wanted to support us, but wanted to learn about these special dogs. That was the extra gift I received as the writer in this project, as if I’d been slipped a Doggone Good Dog Biskit by one of the participants; not only did A Dog in the Big Courthouse raise a sizable amount of money for Courthouse Dogs Foundation that evening but it also raised awareness of these dogs and their work. It was heartwarming to listen to the questions from the audience about breeding and training these dogs and I think I really saw the broader possibilities of this kind of writing when professionals, including one judge, had me sign copies of the book while telling me that they planned to put them in their offices, so adults and children coming in could learn about these dogs.

A Dog in the Big Courthouse is available here and all proceeds from your purchase of the book go directly to Courthouse Dogs Foundation. Under the book cover in the link, you will see a “continue shopping” button, which this will take you directly to Courthouse Dogs’ website, if you’re interested, so that you can read more about this non-profit organization.

Thank you to everyone who came on September 29th, to give A Dog in the Big Courthouse such a positive launch. And for those of you who are looking to promote your work or business or non-profit in a more creative format than a bulk e-mail or social media event, then in the words of my late father-in-law, “You ought to write a book.”

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